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Get Selling On Instagram!

Take me to the Insta shop, you’ll have me spending all I got…

If you sell goods, now is a great time to get your store up and running on Instagram if not already.

We have all seen the changes this pandemic has made to the way we shop online for everything now. I believe once we are back to normal everyone will stick to this way of purchasing more than going to a store.

You may already have a website where people can purchase your products so may think “what is the point of adding another shop to Instagram” and the answer is simple, people are lazy! We all are. This generation we want what we want now. So if we can shop whilst on social media why wouldn’t we :)

It can seem daunting to set up your store as it can seem like you have to jump through some hoops but I am going to lay out the steps for you.


First you will need to make sure that you meet the conditions for Facebook. Before you say “umm girl we talking Insta” Facebook owns Insta! Some of the things you will need include:

  • Making sure that your business is in a “supported market” (being a business within Australia ticks you for this one) 

  • Making sure that you sell physical goods.

  • Making sure that your business complies with Facebooks commerce policies. I have added these policies below which have been screen-shot straight from the Facebook commerce page so you do not need to go looking for them:

*Understanding Our Policies

Products sold on Facebook and Instagram must comply with our Commerce Policies. Additionally, products sold on Facebook must comply with Facebook's Community Standards, and products sold on Instagram must comply with Instagram's Community Guidelines. Our Commerce Policies provide rules on the types of products and services that can be offered for sale on Facebook and Instagram. Buyers and sellers are also responsible for complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the removal of listings and other content. If you repeatedly post content that violates Facebook's policies, we may take additional action on your account. We reserve the right to reject, approve, or remove any listing for any reason, in our sole discretion.

2. Steps to Take if Disapproved

Appeal the Decision

If your listing has been rejected for violating our Commerce Policies and you feel it was a mistake, you can request a review by following these steps and we'll take another look.

3. Prohibited Content

Buying or selling of the following is prohibited on Facebook and Instagram Commerce Products:

1. Community Standards

Commerce listings must not violate our Community Standards.

2. Adult Products

Listings may not promote the buying, selling, or use of adult products.

3. Alcohol

Listings may not promote the buying or selling of alcohol.

4. Animals

Listings may not promote the buying or selling of animals.

5. Body Parts and Fluids

Listings may not promote the buying or selling of human body parts or fluids.

6. Digital Media and Electronic Devices

Listings may not promote the buying or selling of devices that facilitate or encourage streaming digital content in an unauthorized manner or interfering with the functionality of electronic devices.

7. Discrimination

Listings, and commerce Messenger threads, must not wrongfully discriminate or suggest a preference for or against people because of a personal characteristic, included but not limited to, race, ethnicity, color, national origin, citizenship, religion, age, sex, sexual orientation, gender identity, family status, marital status, disability, or medical or genetic condition. Listings must comply with all applicable laws prohibiting discrimination. This includes but is not limited to discrimination for housing listings.

8. Documents, Currency, and Financial Instruments

Listings may not promote the buying or selling of real or fake documents, currency, financial instruments and virtual currency

9. Gambling

Listings may not promote the buying, selling or facilitation of online gambling for money or money's worth, including digital currencies. Online gambling includes gaming, betting, lotteries, raffles, casino, fantasy sports, bingo, poker and sweepstakes in an online environment.

10. Hazardous Goods and Materials

Listings may not promote the buying or selling of hazardous materials and substances.

11. Human Exploitation and Sexual Services

Listings may not promote any form of human trafficking, prostitution, escort, or sexual services.

12. Ingestible Supplements

Listings may not promote the buying or selling of ingestible supplements.

13. Jobs

Listings on commerce products may not promote job opportunities. This prohibition includes job opportunities that fully describe the associated product or business model, as well as job opportunities that are misleading, deceptive, fraudulent or have an unclear business model.

14. Medical and Healthcare Products

Listings may not promote medical and healthcare products and services, including medical devices, or smoking cessation products containing nicotine.

15. Misleading, Deceptive, or Offensive

Listings may not contain deceptive, false, misleading, or offensive products and offers.

16. No Item for Sale

Listings may not promote news, humor, or other content that does not offer any product for sale.

17. Prescription Products, Drugs, and Drug Paraphernalia

Listings may not promote the buying or selling of drugs, drug paraphernalia, or prescription products.

18. Products with Overtly Sexualized Positioning

Listings may not position products or services in a sexually suggestive manner.

19. Recalled Products

Listings may not promote the buying or selling of recalled products.

20. Services

Services may not be listed.

21. Stolen Goods

Listings may not promote the buying or selling of items that have been stolen.

22. Subscriptions and Digital Products

Listings may not promote the buying or selling of downloadable digital content, digital subscriptions, and digital accounts.

23. Third-Party Infringement

Listings may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright or trademark. This includes, but is not limited to, the promotion or sale of counterfeits, such as goods that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.

24. Tobacco Products and Related Paraphernalia

Listings may not promote the buying or selling of tobacco products or tobacco paraphernalia.

25. Weapons, Ammunition, and Explosives

Listings may not promote the buying, selling, or use of weapons, ammunition, and explosives.

26. Restricted Content

The sale of the following is restricted on Facebook and Instagram Commerce Products:

27. Events Or Admission Tickets

The buying and selling of tickets is restricted.

28. Gift Cards

The buying and selling of gift cards is restricted.

  • Making sure your Instagram account is set up as a business account and not just a personal account. If you do not know how to check this you can do so by clicking on the 3 lines in the top right hand corner on your Instagram page > Settings > Account and then down the bottom you will see either “Switch to personal account” or “Switch to business account”

  • Making sure that your Instagram is connected to a Facebook business page ( this is because your “catalogue will be set up in facebook and then be linked across to your Instagram) you can link the two in Business Manager

If you have ticked of all of the above your on the way to selling on Instagram!


Next, linking your Instagram business profile to a Facebook catalogue. There are 2 options for this.

(Below steps sourced from facebook manager)

Option A: Use Catalogue Manager.

This is the do-it-yourself method. You can create yourself a new catalogue, or connect to an existing one.

Note: If you want to use product tags and stickers (you probably do), choose an e-commerce catalogue.

Option B: Use a Facebook Partner.

A little help never hurts. If setting up the catalogue feels daunting, our certified partners can lend a hand.


Now that your account and catalogue are linked, go to the Instagram app to sign up for Shopping. Go to your profile's settings > Business > Instagram Shopping.

Follow the prompts and to submit account for review. Usually the process takes a few days, but sometimes it can take longer. You can visit Shopping in Settings at any time to check your review status.

Once you've been approved, you will receive notifications from Instagram and complete setup in Shopping in Settings to start tagging products in your posts and stories.


Congrats girl, your selling on Instagram!

A few things to help you out:

  • You can add up to 5 products in each of your image posts or videos.

  • You have the benefit of being able to look back on older posts and adding the product tags to your products.

  • Your Instagram Stories can now feature 1 product sticker per story.


Now from time to time, some people may have their application for Instagram shopping denied. It can be quite painful as it is hard just to email or call someone to see what the problem was and as Instagram and Facebook are run by “The Algorithm” is can feel like your not going to get anywhere…. BUT!

There are a few ideas to thing about and to note:

  1. Making sure that you do comply with all of the steps in step 1 and that you have not missed anything.

  2. Making sure that you actually have a catalogue set up in Facebook and it is definitely linked to your Instagram page.

  3. Making your both Facebook and Instagram are set to “Business Profiles”

  4. I have been advised by a contact at Facebook that if all of the above is done then another way for the “algorithm” to approve you is to start doing some paid advertising through your business page.



You will not have the option to do this before hand!

I hope this blog will help you get set up and start selling, if you have any questions or comments just DM me on Insta.


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